SEO for Beginners - What is Search Engine Optimisation?

Introduction

Everybody talks about SEO. Every corner of web you come across SEO. What SEO really is? Search Engine Optimisation is the process of making your website to be visible on Google, Yahoo, Bing and other search engines.

You have a website but how will you make it visible to your customers, in other words, audiences. It can be done by following Search Engine Optimisation Techniques.

SEO Process (Courtesy: Pinterest)

SEO consists of

• On-Page
• Off-Page

What is On-page SEO?

Techniques that are applied on the website, during the process to rank better in Search Engines is called On-Page SEO. On-page factors include Title, Meta tags, Alt attributes, URL structure, Heading tags and internal linking. These activities are carried out in your website's HTML coding.

What is Off-page SEO?

The process of getting backlinks from relevant and high quality websites with certain activities is known as off-page SEO. In other words, the activities that are done OFF the website or out of the website.


Here is a video which explains What is SEO and How does it Work? (Video Courtesy: Digital Marketing Classroom)

Believe you got some light about what is SEO to begin with. Want to know or next step? Keep following this blog through your email.